Gü Puds

We're irresistible

We worked with Gü last year, tracking their spring and summer 2010 campaign, so they knew exactly what to expect when they asked us to research this year’s ‘Give in to Gü’ campaign.

This time though, they wanted more than tracking; we developed a U&A study and tracked their brand KPI’s amongst different audiences throughout the campaign. Three waves of research were conducted via Panelbase, our in-house online panel – we targeted fans, occasional users and others who knew about Gü but weren’t that keen on it. And to get a really detailed picture of the effect of the campaign we applied quotas by TV region based on TVR’s.

The Dipsticks team distilled the analysis into a succinct report that the Gü team could digest easily. The full report showed how consumer tastes, preferences and responses developed during the campaign.