Feather Brooksbank
Back to case studies listingTheakstons Research
Regular clients Feather Brooksbank recruited Dipsticks Research to undertake online tracking interviews on behalf of Theakstons ale. They wanted to know how the brand was perceived, as well as how effective its advertising was.
Across 2008 and 2009, we sampled the Theakston’s target market of males, aged 35 years and above, in order to evaluate 2 waves of advertising activity. 50% of the sample were located in the target locations of the North East and Yorkshire and the remaining 50% were located elsewhere in the UK for comparison.
Fiona Booth, Feather Brooksbank“it was also the most cost effective methodology to meet our research objectives. An extremely professional service that met quotas easily and delivered results on time. Great value for money!”