Channel 4
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They're an insular, insecure sub-species that sleep all day and argue with everyone in authority; that’s the common perception, isn’t it? So what could be harder than talking to them?
Getting them to talk to you, that’s what.
Channel 4 asked us to find out what young people thought, felt and cared about. Otherlines.tv relished the challenge and came up with a highly targeted, innovative and engaging online solution, utilising our market-leading in-house panels www.panelbase.com and its siblings panelbasekids.com and panelbaseteens.com.
We surveyed 1,800 highly engaged 11-19 year olds who offered detailed, open and honest insights about everything from money, media and religion to politics and sex.
James Guerrier, Channel 4“The team approached the brief with outstanding dedication and knowledge, clearly illustrating how they could engage with this hard to reach target audience and deliver high quality, robust data in line with our objectives. Having access to their own panel was essential and we were delighted with the level and quality of response. We would happily recommend Dipsticks Research and their in-house panels.”