Diptrack
Back to services listingAre you on a quest for affordable tracking?
We can put brand tracking within your budget. With Dipsticks Research, you’ll have a much better idea of where your brand is now and an even better idea how to improve its position in the future.
That’s because we’re a market research agency who will provide you with a fast, flexible and, most importantly, affordable way to measure your brand’s performance.
What can tracking do for you?
Without tracking, you’ve got no real idea of knowing where your brand is in the market. And without that, it’s virtually impossible to work out how it can be in a better position in the future.
We can provide you with the sort of tracking that covers every aspect of your brand’s performance - market share, associations, personality, positioning and loyalty - we’ll measure all of it and define a list of KPIs that tie in with your business results. And we can assess your marketing so that it can be measured to record ROI.
Whatever your brand needs, we can provide it at an affordable price.
Example of attribution analysis: Understanding how brands perform on key drivers
What makes Dipsticks’ tracking different?
We understand brand awareness, reach and evolution and we’ll help you make the most of it.
Our tracking is always flexible so as your brand evolves, your research can accommodate any changes. And, all the time we’re working with you, we can provide snapshot results in real-time, so you can make short-term decisions quickly.
In-house Benchmarking lets us compare the effects of your marketing activity and reveal how your brand performs in relation to your market sector. It’s just one of the ways we have to help keep you up to date, with data that’s interpreted qualitatively and quantitatively.
Campaign awareness vs. Dipsticks Research norms
We have our own research panel, panelbase.com, with over 170,000 UK members who are all ready to say exactly what they think about your brand.
And when it comes to quality, you can rest assured. Panelbase.com has been number 1 on surveypolice.com for over 2 years and operates to Esomar and MRS guidelines so you get data that you can rely on completely.
How much does tracking cost?
We’ll make sure that you have a robust sample at a frequency that will provide useful data, with a volume and depth of reporting that will make the most of your budget.
Though having said that, our research is completely flexible and we’ll work out the best solution for your brand. That means, of course, that the price is up to you - it’s totally dependent on the frequency, size and demographics of the sample.
Sample fees for 1 years tracking
| 100 | 250 | 500 | 1000 | |
| Bi-annual | £3,695 | £5,805 | £10,035 | |
| Quarterly | £3,735 | £6,135 | £10,310 | £18,660 |
| Monthly | £7,090 | £13,755 | £25,095 | £47,770 |
How do I find out more?
Please get in touch with Sarah Bulman on sarahb@dipsticksresearch.com or 01434 611160
t: 01434 611160
f: 01434 611161
e: info@dipsticksresearch.com
Jenny Biggam, the7Stars“Dipsticks have always provided a great service to us and our clients. For fish4jobs they were able to help us to identify the effects of TV and radio advertising in a very clear and accountable way.”
Kelly de Silva, OfficeTeam“Due to the history of this large group, it requires in-depth and sometimes sensitive, multi-methodological research to evaluate opinions of customers. It is also crucial that the research ensures that any future brand positioning does not affect sales or individual brand reputation. Dipsticks Research approach the research with understanding, patience and above all flexibility. OfficeTeam enjoy a high standard of service from the Dipsticks Team.”
Alan Rufaie, LIVING TV Group“The Dipsticks research team are doing an excellent job on our brand tracker, and have come across as being very efficient and knowledgeable.”
Suzanne Trotter, Channel 4“Dipsticks approached the brief with originality, to make sure they engaged the audience. Having access to their own panel was absolutely invaluable - the results were way beyond our expectations; we couldn’t have been happier with the outcome.”
Tom Bath, GE Fabbri“Outstanding service, value and commitment to client satisfaction are what separate Dipsticks from some of their competitors.”
David Saunders, Bauer Media“I consistently recommend Dipsticks Research to my colleagues at Bauer. The turnaround on a recent request was very impressive without losing any of the high quality that we have grown accustomed to here.”