Dipsticks Research launches 2 new specialist research divisions

Media, advertising and marketing communications research specialists, Dipsticks Research Ltd, has announced the launch of 2 new specialist research divisions, explore research and fmcg insights.

Explore research is a new innovative research agency offering a wide range of qualitative and quantitative market research services to the travel and tourism industry. It provides both traditional research methodologies including focus groups, CATI and postal surveys as well as applying innovative research solutions including GPS Tracking, mobile research, X-Ray Spex and online qual. Applications include customer and visitor profiling, user satisfactions surveys, brand tracking, B2B and international research.

Explore research is headed up by Katie Bryan-Brown who brings over 20 years travel and tourism research experience to the company. Katie began her career managing projects for the Department of Transport; she then spent 6 years heading up the client services team at mruk research (South of England and Wales division) where she managed a large portfolio of projects for predominantly public sector clients. She joins explore from a small Cardiff agency specialising in tourism research for clients including Cadw (Welsh Heritage), the National Museum of Wales and Glamorgan Heritage Coast.

Fmcg insights specialises in providing bespoke research solutions for food, drink, retail and consumer brands, using advanced research techniques including iPads for face to face interviewing, innovative use of online panel research, consumption panels and Eye Tracking using X-Ray Spex. It provides cost effective research coupled with exemplary levels of customer service, across an array of applications including brand and advertising tracking, product and pack testing, shopping behaviour, brand positioning and market segmentation.

Fmcg insights is head-up by former Intersnack Marketing Director, John Vincent, who brings over brings over 20 years experience of the FMCG sector having held senior research and marketing roles for several blue chip brands. John started his career at Nielsen Market Research as a supplier of research to clients including Coca-Cola and Unilever. He has since worked in senior marketing roles at NMRA (part of Mars Group), Coca-Cola, Phileas Fogg (UB), Orchid Drinks (now Britvic) and Intersnack, using market research to drive successful marketing strategies.

Dipsticks Research was established in 1997, as a provider of bespoke solutions to the biggest media brands in the UK. It has since grown into an award winning full service agency servicing clients from across both the public and private sector including Gu Puds, Mentos , Fruitella, Radley, Clas Ohlson, the BBC, ITV, Channel 4, Good Food and other UKTV channels, Christian Aid, BALTIC, Sports Tours International and Jet2 - to name but a few.

John Raglan, Chairman of Dipsticks Research Ltd says: "Dipsticks Research continues to thrive despite the global recession and difficult trading conditions across all sectors. This is testament to the fact that we continue to remain true to our mantra of delivering high quality, innovative research at affordable rates, coupled with exemplary levels of one to one customer service.

We have just experienced our best trading month ever in the company’s history, as we continue to implement our UK growth strategy with the introduction of 2 new specialist research divisions, explore research and fmcg insights.

The fact that we have been established for 15 years, with a rich research heritage and expert staff, gives our customers confidence in our ability to consistently deliver to their requirements resulting in a firm loyal customer base across all divisions of the business."

For further information on this release please contact: Jane McParlin on 01434 611167 or email janem@dipsticksresearch.com